The Great Egyptian Museum, located near the Pyramids of Giza, has introduced a groundbreaking interactive exhibit titled “Life of the Pharaohs,” captivating tourists with an immersive journey into ancient Egypt. Launched on June 10, 2025, the exhibit uses advanced augmented reality (AR) technology to recreate daily life in the courts of iconic rulers like Ramses II and Cleopatra. Visitors can explore virtual palaces, participate in simulated Nile River festivals, and even “assist” in pyramid construction through interactive displays.
The exhibit, housed in a newly opened wing of the museum, has drawn praise for blending education with entertainment. “It’s like stepping into a time machine,” said Maria Santos, a Brazilian tourist. “I learned so much about how the pharaohs lived while having fun.” The museum reported over 5,000 visitors in its opening week, with bookings for guided AR tours already sold out through July.
This addition strengthens Egypt’s tourism appeal, following a record-breaking 14.9 million visitors in 2023. The exhibit is part of ongoing efforts to enhance cultural attractions, with the museum’s full inauguration set for July 3, 2025, alongside a new tourist walkway connecting it to the Giza Plateau. Tickets start at EGP 400 (approx. $8 USD), with discounts for students and families.
Luxor’s Avenue of the Sphinxes Hosts Stunning Light Festival
Luxor, Egypt, welcomed a dazzling new tourist attraction on June 11, 2025, with the inaugural “Sphinxes Light Festival” along the newly restored Avenue of the Sphinxes. The 2.7-kilometer ancient pathway, connecting the Karnak and Luxor Temples, is illuminated with vibrant projections and laser displays depicting ancient Egyptian myths, from the creation story of Amun-Ra to the epic tales of Osiris. Over 1,200 sphinx statues line the avenue, creating a breathtaking backdrop for the nightly event.
The festival, running through August 2025, includes live performances of traditional Egyptian music and dance, alongside food stalls offering local delicacies like koshari and tamiya. “It’s magical,” said James Carter, a UK visitor. “The lights bring the history to life in a way I’ve never seen.” Organizers estimate 10,000 attendees in the first week, boosting local tourism by 15% compared to last year.
The event aligns with Egypt’s push to diversify its cultural offerings, following the success of the Grand Egyptian Museum’s recent exhibit. Tickets cost EGP 250 (approx. $5 USD), with free entry for children under 10. The festival is expected to become an annual highlight, cementing Luxor’s status as a must-visit destination.